McDonald's Filet O Fish
http://www.youtube.com/watch?v=c5_mt_Cdz5o&feature=related
I hate to say it, but that is a "catchy" tune. McDonald's doesn't have to worry about the frequency of the message. I'll never get sick of it.
Out of the blue I have found myself singing it the car. I don't even like those square fish. And I don't sing very well either.
I will pay attention every time the ad comes on TV. I have actually stopped fast-forwarding through a DVR'd show to rewind and watch it again and again. It is a DVR-busting TV spot.
If companies/marketers make commercials that consumers like, consumers will pay attention and engage.
Saturday, March 27, 2010
Sunday, March 21, 2010
Mobile Ads: Google and PayPal
Google Social Search
While I heard about Google's Social Search months ago I have not taken the time to really set it up. That is, until I saw their small text ad while I was playing a game on my iPhone.
This was the first time that I had ever clicked on a mobile ad (or at least intentionally). When you are taking a little leisure time, for example playing games, I believe it is more likely that you will take a minute or two to click on a ad (if it is relevant). Smart placement.
After learning more I realized that this is just one additional way for Google to learn more about you and your "social circles." Their grip is tightening.
I took the first step by creating a Google Profile and will see how this actually works in "real life." Here are a couple links on YouTube that will help you learn more.
http://www.youtube.com/watch?v=BlpTjP6h6Ms
http://www.youtube.com/watch?v=ZqWJxgp-_mU&feature=channel
Oh, and if you want to know more about the new Google Goggles, a visual search engine, see link below. Very cool technology. Too bad it is just for Android phone.
http://www.google.com/mobile/goggles/#landmark
PayPal's Mobile App
I am not sure if this is going to be a trend, but the next day I clicked on a second mobile ad. It was for PayPal's Mobile service. I did not pay much attention to this capability when it came out. Probably because I did not have a phone that could use the technology.
Now that I have an iPhone I wanted to learn more. Again, this was great ad placement. A mobile app ad on a mobile phone. Genius!
I clicked on a link at the bottom of the ad to watch additional video. It sent me to a extended version of the mobile ad on YouTube. The video was simple and made it easy to understand the basics (similar to the Google Social Search video). After the video was over it went to a type of landing page that summarized the app. I was interested and was going to try it out.
However, the landing page also provided a place to "Rate, comment, or flag." I started reading some of the comments. They ranged from "awesome" to "lame." I would have to say a majority of the comments were negative, some extremely negative.
Commentors brought up potential concerns and problems, like strangers hacking or stealing your phone and taking all your money. Whether this is true or not, it made me rethink dowloading and trying out the app. I will need to research this a little more.
This is a perfect example where a markerter/company should pay attention to what consumers are saying about them online, and when negative (incorrect) comments are made they should provide answers (correct info). Whether the consumers believe it or not, they will know that PayPal is listening. They might want to check out an online listening company like Radian6.
Let me know if you have ever used an online listening company. What did you think of them?
While I heard about Google's Social Search months ago I have not taken the time to really set it up. That is, until I saw their small text ad while I was playing a game on my iPhone.
This was the first time that I had ever clicked on a mobile ad (or at least intentionally). When you are taking a little leisure time, for example playing games, I believe it is more likely that you will take a minute or two to click on a ad (if it is relevant). Smart placement.
After learning more I realized that this is just one additional way for Google to learn more about you and your "social circles." Their grip is tightening.
I took the first step by creating a Google Profile and will see how this actually works in "real life." Here are a couple links on YouTube that will help you learn more.
http://www.youtube.com/watch?v=BlpTjP6h6Ms
http://www.youtube.com/watch?v=ZqWJxgp-_mU&feature=channel
Oh, and if you want to know more about the new Google Goggles, a visual search engine, see link below. Very cool technology. Too bad it is just for Android phone.
http://www.google.com/mobile/goggles/#landmark
PayPal's Mobile App
I am not sure if this is going to be a trend, but the next day I clicked on a second mobile ad. It was for PayPal's Mobile service. I did not pay much attention to this capability when it came out. Probably because I did not have a phone that could use the technology.
Now that I have an iPhone I wanted to learn more. Again, this was great ad placement. A mobile app ad on a mobile phone. Genius!
I clicked on a link at the bottom of the ad to watch additional video. It sent me to a extended version of the mobile ad on YouTube. The video was simple and made it easy to understand the basics (similar to the Google Social Search video). After the video was over it went to a type of landing page that summarized the app. I was interested and was going to try it out.
However, the landing page also provided a place to "Rate, comment, or flag." I started reading some of the comments. They ranged from "awesome" to "lame." I would have to say a majority of the comments were negative, some extremely negative.
Commentors brought up potential concerns and problems, like strangers hacking or stealing your phone and taking all your money. Whether this is true or not, it made me rethink dowloading and trying out the app. I will need to research this a little more.
This is a perfect example where a markerter/company should pay attention to what consumers are saying about them online, and when negative (incorrect) comments are made they should provide answers (correct info). Whether the consumers believe it or not, they will know that PayPal is listening. They might want to check out an online listening company like Radian6.
Let me know if you have ever used an online listening company. What did you think of them?
Thursday, March 11, 2010
7-Up = Throw Up
Is 7-UP really "Ridicuously Bubbly?" They have placed enough billboards throughout the Twin Cities to get my attention and for me to recall these two words of copy, but can these billboards overcome my childhood assocation with the brand?
Everytime I was sick as a kid it seemed like I had soup, crackers, and 7-Up. Now, just like Pavlov's dog, I associate the bubbly drink with being sick. Sorry 7-Up, blame my Mom.
This is a situation that brands face everyday, this is a situtation that brands want to control, and this particular situation is going to be a tough one.
Part of advertising is to create a positive assocation between a brand and a certain feelings, beliefs, knowledge, values, or a particular activities. Unfortunately, in this case, the activity is throwing up.
Let me know if you have any strong brand assocations, specifically from childhood.
Everytime I was sick as a kid it seemed like I had soup, crackers, and 7-Up. Now, just like Pavlov's dog, I associate the bubbly drink with being sick. Sorry 7-Up, blame my Mom.
This is a situation that brands face everyday, this is a situtation that brands want to control, and this particular situation is going to be a tough one.
Part of advertising is to create a positive assocation between a brand and a certain feelings, beliefs, knowledge, values, or a particular activities. Unfortunately, in this case, the activity is throwing up.
Let me know if you have any strong brand assocations, specifically from childhood.
Thursday, March 4, 2010
A Free Burrito at Chipotle?
I love Chipotle. Now I love them even more.
I typically end up going to Chipotle 3 or 4 times a month. I think they put something in those Chicken Burritos that is addictive. Also, it doesn't help that there is one 236 feet from our office.
Yesterday I was drawn to Chipotle, maybe because I had not been there for 10 days. I ordered my Chicken Burrito and made it to the end of the line to pay. I pulled out my cash card and it did not work. It had expired 2 days ago.
The cashier talked to the manager (in Spanish) so I was not sure exactly what was said. I told them that I could come back with my checkbook (just in case you were not paying attention, I work 236 feet away). The manager said "no" you can just have it. I was dumbfounded, said thank you very much, and left the restaurant shocked and a little stunned.
I don't think, in my entire 39 year life as a consumer, that has ever happened. I still don't really believe it.
I am sure you are not surprised that I have been telling everyone I know about this amazing act of customer service (not sure if you can even call it customer service). And I am sure they are telling their friends and family as well.
On a related note, whenever I head over to Chipotle I realize that the radio spot from probably 2 years ago is still vividly in my head. "I'm going to Chipotle and have a burrito." I have heard some other radio spots from them since, but I can't tell you anything about them.
It was a catchy tune, it took advantage of radio media, I heard it frequently, and I was not irritated by it. At that time I don't think I had even been to a Chipotle. It influenced me to try it out. It helped make me a fan. And it is automatically recalled each time I head over there for lunch.
Did I tell you that I have their iPhone app?
Let me know if you had a "customer service" experience as good as this one.
I typically end up going to Chipotle 3 or 4 times a month. I think they put something in those Chicken Burritos that is addictive. Also, it doesn't help that there is one 236 feet from our office.
Yesterday I was drawn to Chipotle, maybe because I had not been there for 10 days. I ordered my Chicken Burrito and made it to the end of the line to pay. I pulled out my cash card and it did not work. It had expired 2 days ago.
The cashier talked to the manager (in Spanish) so I was not sure exactly what was said. I told them that I could come back with my checkbook (just in case you were not paying attention, I work 236 feet away). The manager said "no" you can just have it. I was dumbfounded, said thank you very much, and left the restaurant shocked and a little stunned.
I don't think, in my entire 39 year life as a consumer, that has ever happened. I still don't really believe it.
I am sure you are not surprised that I have been telling everyone I know about this amazing act of customer service (not sure if you can even call it customer service). And I am sure they are telling their friends and family as well.
On a related note, whenever I head over to Chipotle I realize that the radio spot from probably 2 years ago is still vividly in my head. "I'm going to Chipotle and have a burrito." I have heard some other radio spots from them since, but I can't tell you anything about them.
It was a catchy tune, it took advantage of radio media, I heard it frequently, and I was not irritated by it. At that time I don't think I had even been to a Chipotle. It influenced me to try it out. It helped make me a fan. And it is automatically recalled each time I head over there for lunch.
Did I tell you that I have their iPhone app?
Let me know if you had a "customer service" experience as good as this one.
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