McDonald's Filet O Fish
http://www.youtube.com/watch?v=c5_mt_Cdz5o&feature=related
I hate to say it, but that is a "catchy" tune. McDonald's doesn't have to worry about the frequency of the message. I'll never get sick of it.
Out of the blue I have found myself singing it the car. I don't even like those square fish. And I don't sing very well either.
I will pay attention every time the ad comes on TV. I have actually stopped fast-forwarding through a DVR'd show to rewind and watch it again and again. It is a DVR-busting TV spot.
If companies/marketers make commercials that consumers like, consumers will pay attention and engage.
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