Tuesday, April 28, 2009

Pepsi SodyPop


I passed a number of outdoor bulletins this morning on the way to work, but the only one that I was able to recall when I arrived at work was Pepsi's SodyPop.

I have read many criticisms of this campaign, but I like it. Simple and fun.

This was a positive brand connection, but I am a Coke brand loyalist. Nice job by Pepsi to get my attention, but advertising will not be able change my preference from Coke to Pepsi.

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